Many wine companies are willing to do anything to attract customers’ attention to the “divine drink” its own production.
1. “Fat Bastard”
This French wine is breaking all records of popularity: in the U.S. annually sells more than 400 thousand boxes. Makes it a joint Anglo-French company. Maybe in wine impressed Tarantino film “Inglorious Bastards”, but maybe in the heat of the creative someone had called a colleague this sonorous name – It is not known. But the fact remains: BusinessWeek magazine has already dubbed “Fat bastard” this marketing phenomenon.
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